. . . Surveys Work!

• "In consulting with numerous associations over the years, I continue to be amazed by how many associations neglect to survey their members. For associations to maintain and expand membership, they must become focused on providing greater value. They must become more market driven, not sales driven. Regularly surveying members is one of the best ways to pinpoint what your members want. Even if some members don't respond, the fact that you asked will help enhance their perception of your association."

John Curtis
President, Integrated Organizational Development, Inc.
(Keynote speaker at the 1999 GSAE annual meeting)

• "As a volunteer peer reviewer for ASAE for two decades, I have evaluated many trade and professional associations. I believe that member opinion surveys must be used extensively and often to monitor ongoing and planned activities. Surveys reverse the normal flow of information from association to members and give members the opportunity to 'have a say' in matters that affect them."

Jim Parkman, CAE
Peer Reviewer for ASAE and Past President of GSAE

 

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